If you’re a chocolate brand selling directly to consumers across Canada, you’re likely facing unique challenges with packaging, last mile delivery, and order minimums. In this article, we’ll explore these challenges and provide insights on how to optimize your brand for success.
Chocolate is a delicate product that requires special packaging to maintain its quality and integrity. To avoid melting during transit, it’s essential to use insulated packaging and include a cooling element like ice packs. It’s also important to consider the type of packaging used for the product itself. Chocolate should be wrapped in a protective layer to prevent moisture from damaging its texture and flavor.
When it comes to last mile delivery, federal couriers like UPS, Canada Post, and FedEx may not be the best fit for fresh chocolate delivery. These couriers often have large delivery areas and may not have the capacity to handle the unique needs of a fresh chocolate product. Last mile delivery partners like Tyltgo or Atripco may be a better fit due to their ability to provide local delivery options and specialized handling of temperature-sensitive products.
To ensure profitability, it’s important to sell chocolate in larger order quantities that equate to an average order value (AOV) of $40 or more. Smaller order sizes should be directed towards retail sales, where customers can purchase single units. Larger orders help cover the costs associated with storing, picking, packing, and delivering fresh products while maintaining a profitable margin. Single orders may be used to acquire trial customers, but they may not be sustainable for long-term profitability.
At Pack Fresh, we understand the unique challenges of shipping fresh chocolate directly to consumers. Our 3 frozen/fresh fulfillment centers located across Canada are strategically positioned to provide cost-effective and high-quality fulfillment experiences. By leveraging our expertise and infrastructure, you can focus on creating a delicious product while we handle the logistics. Reach out to us to discuss how we can help optimize your chocolate brand for success.