Why Food Brands Should Use RangeMe

September 4, 2023

In the ever-evolving world of retail, food brands are constantly seeking innovative ways to get their products in front of retailers and consumers. Traditional methods of product discovery and sourcing can be time-consuming and often lead to missed opportunities. Enter RangeMe, a platform designed to streamline the process for both brands and retailers. This comprehensive guide will break down what RangeMe is and why food brands should consider using it.

What is RangeMe?

RangeMe is an online platform that connects retailers with suppliers and brands. It serves as a marketplace where food brands can showcase their products to a wide array of retailers, ranging from small independent stores to large national chains. The platform is designed to make the discovery process more efficient, allowing retailers to find new and innovative products while providing food brands with a direct channel to present their offerings.

Key Features of RangeMe

  1. Product Showcase: Food brands can create detailed profiles for their products, including images, descriptions, pricing, and other essential information. This digital showcase serves as a virtual trade show booth, accessible to retailers at any time.
  2. Retailer Discovery: RangeMe is used by thousands of retailers, including some of the largest chains in the industry. Brands can reach a broad audience without the need for extensive marketing efforts.
  3. Verified Branding: RangeMe offers a verification process that validates the legitimacy and readiness of a brand. Verified brands gain increased visibility and credibility on the platform.
  4. Analytics and Insights: The platform provides brands with valuable insights into how their products are performing, who is viewing them, and what retailers are looking for. This data-driven approach helps brands make informed decisions.
  5. Direct Communication: Brands and retailers can communicate directly through the platform, facilitating negotiations, discussions, and relationship-building.

Why Should Food Brands Use RangeMe?

The decision to use RangeMe can be a strategic move for food brands looking to grow and expand their reach. Here's why:

1. Increased Visibility

RangeMe's extensive network of retailers offers food brands a unique opportunity to get their products in front of decision-makers who are actively seeking new offerings. The platform's user-friendly interface and search functionality make it easy for retailers to discover products that match their needs and preferences.

2. Cost-Effective Marketing

Participating in trade shows, advertising in industry publications, and other traditional marketing efforts can be costly. RangeMe provides a more cost-effective way to showcase products to a targeted audience of retailers. The platform's digital nature allows for continuous exposure without the need for physical presence or extensive marketing campaigns.

3. Streamlined Communication

The direct communication feature on RangeMe simplifies the process of connecting with retailers. Brands can respond to inquiries, negotiate terms, and build relationships without the need for intermediaries or cumbersome email chains.

4. Access to Major Retailers

RangeMe is utilized by some of the biggest names in retail, including Whole Foods, Target, and CVS. Gaining access to these major players can be a game-changer for food brands looking to scale and reach a wider audience.

5. Insights and Analytics

Understanding market trends, consumer preferences, and retailer behavior is crucial for success in the food industry. RangeMe's analytics and insights provide valuable information that can guide product development, pricing strategies, and marketing efforts.

6. Support for Niche and Specialized Products

RangeMe's diverse retailer base includes stores that cater to specific niches, such as organic, gluten-free, or locally-sourced products. Brands that offer specialized products can find the right retail partners who align with their values and target audience.

7. Simplified Product Launches

Launching a new product can be a complex and daunting task. RangeMe offers tools and resources to help brands plan and execute successful product launches, including guidance on packaging, pricing, and promotion.

8. Sustainability and Ethical Considerations

For brands that prioritize sustainability and ethical practices, RangeMe offers a platform to connect with like-minded retailers. The platform allows brands to highlight their commitments to these values, attracting retailers that share the same ethos.

How to Get Started with RangeMe

Getting started with RangeMe is a straightforward process:

  1. Create a Profile: Sign up on the RangeMe website and create a profile for your brand. Include detailed information about your products, values, and unique selling points.
  2. Get Verified (Optional): Consider applying for RangeMe's verification process to enhance your credibility and visibility on the platform.
  3. Showcase Your Products: Add your products to your profile, including high-quality images, descriptions, pricing, and other relevant details.
  4. Engage with Retailers: Monitor your profile's performance, respond to inquiries from retailers, and actively engage with potential partners.
  5. Utilize Insights: Make use of RangeMe's analytics and insights to refine your strategies and make data-driven decisions.


RangeMe offers a modern solution to the age-old challenge of connecting food brands with retailers. Its digital platform, extensive network, and user-friendly features make it an attractive option for food brands of all sizes and specialties.

By leveraging RangeMe, food brands can increase their visibility, streamline communication, access major retailers, gain valuable insights, and more. Whether you're a startup looking to make your mark or an established brand seeking new growth opportunities, RangeMe offers a pathway to success in the competitive world of food retail.

In an industry where innovation, quality, and strategic positioning are key, RangeMe provides the tools and connections to help food brands thrive. Consider exploring what RangeMe has to offer and take a step towards expanding your reach!

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